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einfach eltern

About 2E

2E Vertriebs GmbH was founded in mid-2013 by five entrepreneurs, who have gained numerous years of distributional experience while working for various successful companies.

WE CONSIDER OURSELVES AN ENTREPRENEURIAL OPERATING DISTRIBUTION COMPANY THAT FOCUSES EXCLUSIVELY ON DISTRIBUTION AND MARKET-SPECIFIC MARKETING & PR FOR OUR BRANDS WHICH ARE REPRESENTED AND SOLD EXCLUSIVELY BY 2E IN OUR MARKETS.

The company name “2E” stands for “Einfach Eltern” (loosely translated as ‘easier parenting’) – and for the consistent focus on premium-quality, innovative baby- and children’s products, which simplify the parents’ lives or rather make their lives “easier”.

The company’s headquarters, as well as the customer service team, are situated in Cologne, Central Germany, which is the perfect location as it is the center of our distribution market. Due to the company’s holding structure we have access to the resources (e.g., marketing, accounting, and IT) of other established children’s sector companies that are located on the same premises.

We exclusively focus on those markets that are very familiar to us when it comes to the details of their specific characteristics: Germany, Austria, Switzerland, Belgium, Netherlands, and Luxemburg.

WE STAND FOR SELECTIVE B2B – DISTRIBUTION AND WE EXCLUSIVELY SELL TO RETAILERS

We focus on qualified dealers and specialised partners, not on opportunistic mass-market strategies.

We ensure cross-national reliability and consistency in pricing for all our customers. A retail-friendly distribution system with fair and realistic trade margins is important to us and is one of the main foundations of our distribution strategy.

We consider ourselves the connecting link between our manufacturers and their target markets. Within these target markets, we try to identify the best-fitting customers, and we engage in long-term brand building by using market-specific marketing in accordance with the wishes of our manufacturers. If required, we can provide multilingual services.

“Price is only ever an issue in the absence of value.”

einfach eltern

Our Product Portfolio

WE ONLY ACCEPT SELECT PRODUCTS INTO OUR PORTFOLIO, ALL OF WHICH MEET THE FOLLOWING CRITERIA:

01

These products have the potential to change the market and gain significant market share in the near future.

Markpotenzial YOYO

02

It is all about innovative product solutions that feature unique selling points – not about ‘me-too products’.

Mit Doona Im Zug

03

The manufacturer is interested in long term brand building and a cooperative engagement.

Nachhaltigkeit

04

Synergies emerge between our brands, which is why a maximum of overlap between our target audience (end customers and retail) is of utmost importance to us.

Synergien

05

Our whole team finalises the decision for a brand and identifies to 100% with our product portfolio.

Familie Und Babysuhl

Core Competence

Holistic Product Distribution

01

B2B RETAIL & WEBSHOPS

Our range of customers consists of more than 600 selected retailers in different countries, and some of the most successful chain stores of our market are amongst our key accounts. These qualified, specialized stationary retail stores are complemented by 15 carefully-selected, specialized web shops and some of the most exclusive catalogue retailers.

02

PROFESSIONAL LOGISTICS

Our warehouse is located on the premises of a professional logistics partner near Cologne. Our highly-efficient processes ensure shipping within a maximum of 24 hours after the placement of an order. We offer free shipping within Europe via UPS for low purchase order values.

03

BRAND
DEVELOPMENT

We are highly skilled in multi-lingual market development and are specialized in social media marketing. One example for the latter are the Facebook pages customized to each market (e.g., Doona Germany and Doona BeNeLux). We develop the content ourselves.

04

PROMOTIONAL REPRESENTATION

Taking into account the retailer’s available space as well as the producer’s philosophy, we put emphasis on branding and promotional representation of our products at the point of sale. In coordination with our product partners, we issue marketing and training documents.

05

EXPERTISE & SERVICE

We work closely together with our customers and supervise on an individual basis: At least every six weeks our retailers are visited by a personal counselor in order to provide trainings, point of sale adjustments at regular intervals, and to ensure information exchange.

06

PUBLIC RELATIONS

In collaboration with specialized partners, we are responsible for multilingual PR activities and work with a qualified press distributor for baby and children’s products. On top of that, we regularly cooperate with approx. 200 established blogger & influencer. In order to promote our brands and to support our retail partners, we exhibit our products at trade fairs throughout the country.

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