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„2E“ stands for „Simple Parenting“ ("Einfach Eltern" in German)

It also stands for the consistent focus on high-quality, innovative baby and children’s products, which are designed to make the lives of parents easier or “simpler”.

2E’s headquarters and customer service team are located in Cologne – geographically in the middle of Germany and thus ideally located as the hub of our distribution markets.

In mid-2013, the 2E Vertriebs-GmbH was founded by five serial entrepreneurs – amongst them they share many years of sales experience from working for and with several successful companies.


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