"2E" stands for "Simple Parenting“ ("Einfach Eltern" in German)
It also stands for the consistent focus on high-quality, innovative baby and children’s products, which are designed to make the lives of parents easier or “simpler”.
2E’s headquarters and customer service team are located in Cologne – geographically in the middle of Germany and thus ideally located as the hub of our distribution markets.
In mid-2013, the 2E Vertriebs-GmbH was founded by five serial entrepreneurs – amongst them they share many years of sales experience from working for and with several successful companies.
The 2E Vertriebs-GmbH was founded in mid-2013 by five serial entrepreneurs with many years of sales experience from various successful companies.
We are an entrepreneurial distribution company with a strong focus on sales, market-specific marketing & PR for the distribution brands exclusively represented by us in our markets.
2E’s headquarters and the customer service team are located in Cologne – geographically in the middle of Germany and thus ideally located as the hub of our distribution markets.
Due to the ownership structure, we can make use of the resources of other well-established children’s businesses right at our headquarters (e.g., marketing, accounting, and IT).
We focus exclusively on the markets that we have detailed knowledge of and experience in: Germany, Austria, Switzerland, Belgium, the Netherlands, and Luxembourg.
We focus on selective B2B sales and sell exclusively to retailers.
Our emphasis is on proficient retailers and specialized partners, not on the mass market. A retailer-friendly distribution system is important to us and one of the foundations of our sales strategy.
We see ourselves as the link between our manufacturers and their target markets, in which we identify the suitable customers. By engaging in market-specific marketing, we facilitate long-term brand-building on behalf of our manufacturers – if needed, in multiple languages.
Products with additional value
Our portfolio consists of products which meet the following criteria:
[/info_circle_item][info_circle_item info_title=”Sustainability” info_icon=”Defaults-leaf” icon_bg_color=”#e2e2e2″ icon_color=”#59cdf5″]Products by manufacturers who have an interest in long-term brand building and partnership engagement.[/info_circle_item][info_circle_item info_title=”Synergies” info_icon=”Defaults-compress” icon_bg_color=”#e2e2e2″ icon_color=”#59cdf5″]Between our brands, synergies develop. The greatest possible intersection of the target groups is important to us.[/info_circle_item][info_circle_item info_title=”Identification” info_icon=”Defaults-smile-o” icon_bg_color=”#e2e2e2″ icon_color=”#59cdf5″]As a group, our whole team decides on taking on a specific product and thus identifies 100% with the product portfolio.[/info_circle_item][/info_circle]